![](https://cdn.myportfolio.com/4d267f81-9098-4fdb-8419-c74178672b51/52be40c0-2d7f-4732-875c-ec9f4fb8edc5_rw_1920.jpg?h=cf15348cb9344128961b4446014d0c9a)
Liz's Pieces is an independent jeweller, making high-quality handcrafted items. They were looking for a visual branding that embraces their refined approach to their craft.
Based on an overall black & white colour palette, the logo is designed with a delicate script typeface, contrasted with all-caps to create the feel of a luxury brand.
![](https://cdn.myportfolio.com/4d267f81-9098-4fdb-8419-c74178672b51/0f4954da-00ce-4d6f-b71f-e960dcfa3f77_rw_1920.png?h=3178d332599348bd2b6f1282df50bb8f)
Etsy page
Various brand elements have been created, including business cards, multiple designs of product packaging, Etsy shop visuals and product photography touchups for listings.
![Shop listing product photography](https://cdn.myportfolio.com/4d267f81-9098-4fdb-8419-c74178672b51/5a7051f3-6787-42bd-a46e-f0132dd73f41_rw_1920.jpg?h=59cb40ff85889b433b1c971d06fdda0b)
Shop listing product photography
![Shop listing product photography](https://cdn.myportfolio.com/4d267f81-9098-4fdb-8419-c74178672b51/25451f3f-f8ea-495e-b6e3-578c58fc0e04_rw_1920.jpg?h=e767f96da4cd994633b45212710ab60f)
Shop listing product photography
Multiple designs of packaging were created to facilitate the wide variety of their product line. This includes small single cards, fold-style cards, product care instructions, etc — all in an easily shippable form factor.
Branded tablecloth and other brand-related items were also produced for their stall used at markets.
![](https://cdn.myportfolio.com/4d267f81-9098-4fdb-8419-c74178672b51/21d75a4b-edec-433b-a6bf-7a2c93ede98b_rw_1920.jpg?h=3d0a72d8cdfbad8ad954390e0f7c8d7e)
Liz's Pieces Market Stall
![Fold-style product packaging](https://cdn.myportfolio.com/4d267f81-9098-4fdb-8419-c74178672b51/5d6bf577-e9bb-41b6-b952-35c93dc8bf1d_rw_1200.jpeg?h=befdc56352b45194967c41d19ee7808f)
Fold-style product packaging
![Small product packaging](https://cdn.myportfolio.com/4d267f81-9098-4fdb-8419-c74178672b51/9486caab-3bb2-44d9-a372-dcdee44b50bb_rw_1200.jpg?h=38d9fe411448800cc0810f3460a880fe)